Every package your arena can sell. Every price point. Every business type that buys them. This is the most comprehensive sponsorship inventory guide in hockey.
The most visible branding in hockey. Your sponsor's logo travels with the team everywhere — every game, every broadcast, every photo. Jersey sponsorships are premium, high-value assets that create deep brand association.
Company logo featured on all home jerseys. Seen by every fan at every home game plus playoffs. One of the most recognizable branding positions in minor pro hockey — the jersey is the team's identity, and your sponsor is part of it.
Corporate companies wanting high-visibility branding. Auto dealers, hospitals, major regional brands seeking association with the team's home identity.
Logo on all away jerseys. Your brand represents the team on the road — in rival arenas across the league. Away jerseys create unique exposure in markets beyond your home city.
Brands with regional or multi-market presence. Companies that benefit from exposure beyond the home city. Often paired with home jersey for full-season coverage.
The ultimate brand association. Your sponsor is the official partner at ALL team events, charity games, and special nights. Logo on kids' free tickets, promo items, and featured across all social media. This is the premium play for community-minded brands.
Healthcare providers, dental practices, family-focused businesses. Companies that want to be seen as community pillars. Brands targeting family demographics.
The physical presence inside the building. Dasher boards, banners, wraps, and logos that fans see from the moment they walk in until the final horn. These are the backbone of any sponsorship inventory.
Custom company logo on the rink boards. Visible every single shift, every single game. Dasher boards are the most common and most reliable sponsorship asset in hockey — constant exposure at ice level.
Two dasher boards for maximum rink-side impact. Strategically placed for both camera angles and in-person sightlines. Double the visibility, double the impressions.
Hanging arena banner visible from every seat in the building. Banners hang all season and through playoffs, providing consistent overhead visibility.
The crown jewel of the arena. 42 feet tall by 24 feet wide — the single largest advertising space in the entire building. Impossible to miss from any seat, any angle. This is the ultimate statement piece for a premium sponsor.
Full wrap of the penalty box area. Every penalty puts the cameras and crowd eyes directly on this space. High-emotion moments = high-attention branding.
Full wrap of the player bench area. Prime camera angle — seen on every broadcast, every video, every photo of the bench. The closest your brand gets to the players.
Logo on every player's pants. On-ice branding in motion — your logo moves with the team through every play. An affordable entry into on-ice branding.
The only sponsorship that works 365 days a year. The team bus travels across the entire market — road trips, community events, practices, game days. Your brand is everywhere the team goes.
Year-round mobile billboard covering the entire team bus. This isn't just game-day exposure — it's every road trip, every community appearance, every practice day, every event. The bus is the most visible single asset in your entire sponsorship inventory because it never stops moving through the market.
Painted directly into the ice surface. These logos are visible from every angle, every camera shot, and every seat in the building. The ice is the stage — your brand is part of the show.
Company logo painted in the neutral zone ice. Every time the puck crosses center, every face-off, every rush up ice — your brand is there. Neutral zone logos get constant camera time during broadcasts.
Logo placed in the offensive or defensive zone. Premium ice real estate — visible during every scoring chance, power play, and zone entry. High-action placement means high-attention moments.
The most visible position in the entire building. Center ice is the focal point of every game — face-offs, warmups, intermissions, ceremonies. Your brand is literally at the center of everything. This is the highest-prestige in-ice sponsorship available.
Audio branding during the highest-attention moments of every game. Every fan in the building hears your sponsor's name attached to the action. These are emotion-driven, high-recall sponsorships.
"Tonight's National Anthem is brought to you by..." The most respected moment of every game. Your brand is associated with patriotism, tradition, and the opening of every home game.
Military-connected businesses, banks, law firms, funeral homes — brands wanting prestige and tradition association.
Every starting line-up read with your sponsor's name attached. The crowd is focused, the energy is building — your brand is right there in the pre-game excitement.
Sports bars, energy companies, fitness brands — businesses that align with the excitement of competition.
Post-game three stars announcement. Your brand closes out every single game. The final impression fans take home — and the highlight shared across social media.
Award-oriented brands, achievement-focused companies. Restaurants wanting post-game foot traffic ("Celebrate with us!").
Every power play announced with your sponsor. High-energy, high-attention moments when the crowd is on their feet. Your brand rides the momentum of scoring chances.
Energy companies, financial services ("power" branding), aggressive growth-stage businesses.
Every penalty kill announced with sponsor. Defensive intensity meets brand visibility. These are the moments where fans are most engaged — tension, drama, and your brand name on the PA.
Security companies, insurance firms, law firms — brands that align with protection and defense.
Every icing call and game filler moment. These add up to massive exposure over the course of a season. Dozens of mentions per game, hundreds per season — repetition builds recognition.
Brands wanting maximum frequency. Local businesses where repetition = recall. Perfect for phone numbers and simple calls-to-action.
Interactive, high-engagement sponsorship activations. These aren't passive — they create experiences that fans remember and associate directly with the sponsor brand.
Branded video or ad running on the arena scoreboard throughout every game. Visual, dynamic, and impossible to ignore. The most affordable way to get a moving advertisement in front of every fan.
Any business wanting video exposure. Restaurants, retail stores, service providers. Perfect for businesses with existing video/ad creative.
An entire game night dedicated to the sponsor. Banners, PA mentions, social media takeover, jersey auction for charity, 100 group tickets, and live entertainment. This is the ultimate experiential sponsorship — the sponsor OWNS the night.
Sponsor all mascot appearances and fan activations. The mascot is the most photographed, most shared, and most loved figure on the team. Your brand goes everywhere the mascot goes.
Family-focused brands, restaurants, entertainment companies. Anyone wanting to be associated with fun, energy, and kids.
Sponsor the fan-favorite puck-throwing promotion. Massive crowd engagement — hundreds of fans participate every game. Your brand name is announced, displayed, and cheered for during the most interactive moment of every game night.
Restaurants & bars (winner gets gift cards), auto dealers (win a car entry), retail brands wanting fun association.
Not every business fits a standard package. We build custom sponsorship activations that align with YOUR specific marketing objectives, budget, and target audience.
The best sponsorship deals are the ones built specifically for the business. We combine multiple assets, create unique activations, and structure deals that make sense for both the team and the sponsor. Examples include:
A single team's full sponsorship menu represents a quarter million dollars in potential revenue. Most teams capture only 30–50%. Pro Hockey Partner helps you capture the rest.