The complete system for hockey teams to sell sponsorships, fill seats, and run a real front office. Cold emails, templates, scripts, training, and the software to execute it all — in one platform.
After dominating sponsorship sales in Baton Rouge and working across multiple teams at every level, one thing became clear — every team struggles with the exact same problems. Juniors, semi-pro, minor pro, and even leagues themselves. The cycle never changes. We built the system to break it.
We built the system that ends that cycle.
For any team. At any level.
We don't just give you a tool — we give you the entire system. The cold emails. The templates. The scripts. The training. The software. Everything in between. This is how you learn the right way to sell and run partnerships in hockey.
Years of sponsorship intel from selling out hockey in Louisiana and working across multiple teams. We know which businesses buy what, and why. Cold email templates, objection handlers, package builders — all tested in real hockey markets.
Complete front office software with 7 pre-built pipelines, automated follow-ups, missed-call text-back, reputation management, and an owner dashboard. Every deal, every dollar, every follow-up — organized on one screen.
Sales training so ANY hire — even someone who's never sold a day in their life — can prospect, pitch, and close. Cold call scripts, cold email templates, group ticket playbook, sponsorship closing scripts. The right way to sell hockey.
HockeyOS isn't a generic CRM you have to figure out. It's pre-built for hockey. Every pipeline, every template, every automation — ready to go on day one.
Prospect to closed to renewal. 16 stages. Full visibility.
Inquiry to tickets delivered. Post-event follow-up built in.
Lead to member. Presentation scheduling, onboarding, renewal.
Invoice tracking, overdue alerts, payment plans. Never chase again.
Charity events, partnerships. From request to recap.
Content requests, approvals, scheduling. Full production queue.
Pre-game tasks to post-game proof. Nothing gets missed.
Real-time SMS conversations with prospects and fans. One inbox.
Every missed call gets an instant text. Capture every lead.
25+ email templates, 12+ SMS templates. Ready to deploy.
Sponsors and buyers book directly. No back-and-forth.
Every deal, dollar, and follow-up. One screen. Full visibility.
Automated review requests. Build your team's brand year-round.
Custom fields for hockey: contact type, industry, budget, decision maker.
90-60-30 day automated sequences. Never lose a renewal.
Post-game texts, reactivation campaigns. Keep fans coming back.
We teach teams how to build, sell, and manage every sponsorship category available in their building. Here's what your inventory looks like.
Custom logos on rink boards. Visible every shift, every game, every broadcast. The foundation of arena advertising.
Center ice, neutral zone, and in-zone logos. The most visible branding in the building — every camera angle, every faceoff.
Premium placement on the glass. Right at ice level where fans, cameras, and broadcasts focus.
Every intermission, every eye in the building watches the Zamboni. Your brand rides with it.
Hanging banners, mega banners, and ceiling displays. Impossible to miss from any seat in the building.
Branded video and graphics running on the scoreboard all game long. Digital exposure at the center of attention.
These repeat every single game. High ROI, high frequency, high-energy moments.
"Your starting lineup, presented by..." Every home game. Every puck drop. Premium brand association.
Every power play announced with your sponsor's name. High-energy, high-attention moments.
Every penalty kill. Defensive moments that keep fans locked in — and your brand front and center.
"Tonight's goal of the game, brought to you by..." The highlight everyone replays and shares.
Post-game three stars. Your brand closes out every single game night.
Own the break. Intermission entertainment, contests, and activations — all branded to your sponsor.
"Tonight's National Anthem is brought to you by..." The most respected moment of every game.
Partner with the team's most loyal fans. Season ticket packages, member benefits, and year-round brand association.
Corporate outings, church groups, school nights. Sponsors get their name attached to every group experience.
Star Wars night. 90s night. Country night. Own the theme — your brand is woven into the entire game experience.
T-shirts, hats, bobbleheads, rally towels. Fans take your brand HOME. Physical merch creates lasting impressions.
Family-focused activations that connect sponsors with the community. High foot traffic, high goodwill.
Scale beyond the arena. Reach fans where they spend the most time.
Branded content across Instagram, Facebook, TikTok, and X. Your sponsor reaches thousands of engaged fans daily.
Player features, behind-the-scenes, and highlight reels — all branded to the sponsor. High engagement content.
Featured placement in the team's email blasts. Direct access to the fan database, every send.
Banner ads, logo placement, and featured sponsor sections on the team website. Year-round digital visibility.
Logo placement on game jerseys — front, shoulder, or helmet. Your brand on every player, every game, every broadcast.
Branding on practice jerseys. Seen at every practice, warm-up, and community event year-round.
Official apparel partner. Your brand on team travel gear, sideline wear, and staff uniforms.
Co-branded merchandise sold at the team store. Fans buy and wear your brand — revenue and exposure combined.
Youth clinics, school visits, charity skates. Your brand at the heart of every community touchpoint.
Dedicated charity game nights. Your brand associated with giving back — the ultimate goodwill builder.
Support the next generation. Youth programs, learn-to-skate, and development camps — all branded.
Send players to your business, event, or promotion. Authentic connections that drive foot traffic and engagement.
Set up shop inside the arena. Direct face-to-face access to thousands of fans every game night.
Put your product directly in fans' hands. Tastings, demos, and free samples that create instant brand loyalty.
Distribute coupons, discount codes, or branded giveaways. Drive post-game traffic directly to your business.
The biggest deals in hockey sponsorship. Premium, long-term partnerships.
The crown jewel. Your brand IS the building. Every ticket, every broadcast, every mention — your name.
VIP lounges, fan zones, premium sections. Naming rights that put your brand on the best seats in the house.
This intelligence is baked into HockeyOS. Log a lead as "dentist office" and the system knows exactly what package to pitch, what objections to expect, and what script to use.
→ Logo visibility, VIP experiences, center ice, jerseys. They want brand exposure at scale.
→ Family-night sponsorships, promo jerseys, community tie-ins. Patient acquisition mindset.
→ Chuck-A-Puck, mascot sponsor, post-game partnerships. Foot traffic + atmosphere association.
→ Bus wraps, mega banners, title sponsorships. Big spend, exclusivity and market dominance.
→ PA announcements, starting lineup, category exclusivity. Prestige and perceived endorsement.
→ Dasher boards, scoreboard commercials. Hyper-local, repetitive visibility is their language.
→ Group tickets, meet-and-greet events, community involvement. Relationship-first buyers.
Whether you're a first-time sales rep or a 10-year front office veteran, our training library gives you the scripts, the process, and the confidence to close.
How to prospect, make the first call, get the meeting. Tested in real hockey markets across dozens of industries.
How to build a package that fits the business type AND your arena inventory. Scripts for every scenario and every budget.
The real objections — budget, timing, ROI doubt — and exactly how to overcome them. Tested responses that actually work.
Closing scripts tested in real hockey markets. How to create urgency. How to get the signature. How to make it feel right.
How to find groups — churches, companies, schools, youth sports teams. What to say, when to call, how to convert.
Building a season ticket base from scratch. Presentation scripts, follow-up cadences, and the membership sell.
We'll dive deep into your sponsorship pipeline, ticket sales process, fan engagement, and operations. You'll get a full report on where you're leaving revenue on the table — and exactly how to fix it.
Get your front office ready this off-season. Start closing sponsorships before puck drop.
The story of how MJ Graham dominated sponsorship sales for the Baton Rouge Zydeco and built a front office machine in Louisiana.
Read More →60+ industries. Hundreds of businesses. How we built a half-million-dollar sponsorship pipeline using systems that work.
Read More →How to structure packages for your market and your arena inventory so they actually close. The methodology behind our system.
Read More →The same problems exist at every level. Bad hires. No systems. No follow-up. The same solution works at every level too.
Building from zero? We built the playbook for that. We don't just help teams — we help leagues implement systems across all their franchises.
Dominated sponsorship sales for the Baton Rouge Zydeco. Sold out hockey down south in Louisiana. Built $500K+ in sponsorships across 60+ industries. Saw the same pain point on every team and built the system to fix it.
Bio coming soon.
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more teams at every level.
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Get your front office ready this off-season. Start closing sponsorships before puck drop. The system is built. The training is ready. All you have to do is start.